The benefits of eco-friendly packaging for the beauty brands

Enviroment - eco-friendly packaging

As the years go by, the need to protect the environment becomes more and more urgent. Consequently, for some years now, multinational companies have launched major campaigns to raise consumer awareness of the critical issues surrounding global warming and the ecological crisis. Many renowned companies, particularly those in the cosmetic packaging industry, have spearheaded initiatives to protect the environment. Our company, vaza.gr, is committed to being part of these innovative and pioneering campaigns. With over a decade of expertise in packaging, we prioritize quality, customer satisfaction and environmental responsibility. This commitment drives us to select exceptional qualities of cosmetic packaging items, which are made from environmentally friendly materials.

It is worthwhile analyzing the reasons why it is beneficial to prefer reusable products and cosmetics packaging, made of eco-friendly materials. To begin with, by choosing reusable cosmetic packaging, consumers begin to adopt more sustainable and responsible consumption habits. For example jars for creams, bottles for perfumes, creams, essential oils can all be reused.

«Our company, vaza.gr, is committed to being part of these innovative and pioneering campaigns»

The key thing about all eco-friendly packaging is that it can be reused, recycled and split without being dangerous for the environment. Therefore, by embracing a more “green culture” and consciousness, the preference for packaging made of recyclable materials, such as glass, paper and plastic PET becomes an ideal choice, meeting consumer needs while promoting environmental sustainability.

Additionally, another innovative and sustainable option is refillable packaging. This option gives both our company and consumers the opportunity to create a zero waste packaging mentality together, but also to foster a new culture of ethical circular economy. On our site you can discover unique designs at competitive prices and qualities, emphasizing the refillable mindset. This approach not only protects the environment but also offers cost savings to consumers.

Bamboo collection - eco-friendly packaging

Moreover, another way of protecting and respecting the environment is choosing alternative and natural materials, such as bamboo products. Stylish and functional, they are one of the biggest trends in the global beauty market, as well as being the excellent green choice at the same time!

Set your brand apart from the competition with just one click! Discover our entire eco-friendly collection and differentiate your brand from competitors.

In conclusion, environmental protection is paramount, and collective efforts are essential to save the planet. By adopting more sustainable consumption practices and selecting products that align with environmental values, we can contribute to long-term sustainability and further cultivate the principles of a circular economy.

Active and Intelligent Packaging: Advantages

Active and Intelligent packaging, 2 trends in professional packaging that even today have not found universal acceptance, despite the significant advantages they offer.

Food packaging takes on the role of preserving food, thus extending the shelf life of products, while ensuring the highest quality and safety during production and storage.

Smart food packaging further develops the functions of traditional packaging by introducing the possibility of continuous monitoring of food quality throughout production, in order to assess and reduce contamination outbreaks and food waste, while promoting more effectively valuable information towards consumers.

Various food quality indicators have been the core of several smart packaging functions in recent years, but mass adoption remains a challenge.

To this end, in recent years, the 2 following packaging solutions have been created:

Active packaging

active packaging

Active packaging interacts with the contents of a product to improve its quality or shelf life during storage. A good example is when certain substances are released into the packaging or its immediate environment. Filtering light, oxygen and ethylene can significantly improve the shelf life of products during storage. In active packaging, the active agent can be incorporated into the packaging or added separately.

A good example of active packaging is when a beer is packaged in a plastic bottle. The plastic bottle usually contains an oxygen absorber in the screw cap that extends the shelf life of the beer by three to six years.

Intelligent packaging

active packaging

Intelligent packaging is a packaging that monitors the condition of a product and provides information about its quality during transport and storage. This type of packaging uses quality indicators to improve the decisions a company makes regarding quality control and overall product safety.

A smart package features multiple functions such as recording, detecting and providing important information about the current state of the product. To make use of this packaging, companies need the necessary technological hardware that will collect indicators such as time, temperature, maturity indicators, air composition, etc.

This technology provides remote control capabilities. For example, we could be able to change the oxygen level in a product without necessarily having the product in our hands.

QR codes can be considered a form of smart packaging too and have been used extensively in an effort to improve user experience and product quality. They have been used as a mean to provide a greater wealth of information or make repeat purchases super easy.

The advantages of intelligent packaging

They help consumers to get better information

QR codes printed on the packaging of virtually any product can help consumers get important information about the product they have just bought. We are at the heart of the transition towards an Eco-friendly society and consumers want to know the environmental footprint of any given product.

active packaging

By doing so, businesses can offer information about the origin, nutritional values, dietary concerns, etc. to the consumer in a direct and interactive way.

Quality control

The quality of a company’s products is inextricably linked to its brand reputation and success. The primary concern of eCommerce companies is to increase the shelf life of their products while enhancing the aesthetic appeal of their packaging.

active packaging

This is exactly the innovation that active & intelligent packaging offers. They not only enhance the design of a product’s packaging but add active ingredients that improve the quality and longevity of the product.

Reduction of pollutants and optimal resource management

Optimal resource management, combined with waste reduction, plays a key role in the sustainability of any business.

The adoption of smart packaging maximizes the efficiency of the production line. As a result, the extra cost of waste management is eliminated and those same resources can be strategically invested in other areas.

active packaging

Another very important advantage is the reduction of the harmful substances certain packaging options have. Intelligent packaging is a sustainable and ecological option, based on ‘green materials’.

Choose eco-friendly paper bags for your business!

The choice of paper bags and gift bags for your business is what makes your business stand out from the rest.
It gives the final touch of quality and care to your goods. The bag is the final stage of selling and it completes your business image. When your product is properly packaged with premium quality paper bags, you can attract more customers. This is why you should consider them important. They will help in promoting your brand to the target audience.

Customers don’t just buy goods. They buy all the shopping experience in a store. Reception, service, courtesy, smile, neatness are all included in the shopping experience, as well as, quality and prices. Upon completion of the purchase comes the only thing customers have not seen before, the paper bag or gift bag. It’s the moment to make an impression and earn them with the overall image of your business.

Paper bags are recyclable

Recyclable materials are widely used lately. The tendency to select bags from recyclable materials has been increased and they are now widespread. Bags made from such materials are preferred because they can be reused. Furthermore, plastic recyclables materials, also give an alternative to the use of plastic.

So let’s all contribute to the environmental protection and choose to use only recyclable paper bags. Even such a small change in our consumer’s behavior can make the difference! We need to take care of our planet. Our concern will eventually affect the quality of all our lives and our planet will breathe again.

Stand-Up Pouches, the evolution in the packaging of food products.

The right packaging is very important for the preservation and promotion of your products. In the field of packaging, there is a constant evolution, in order to meet the needs of the food industry, as well as the needs of the consumers. Continue reading Stand-Up Pouches, the evolution in the packaging of food products.

The importance of the right packaging in food products!

The packaging of food products has a main part throughout the process, from production to consumer. Packages assure the preservation of the good quality, the protection from germs, as well as the decrease in the use of preservatives. Continue reading The importance of the right packaging in food products!